What Chinese Want: Culture, Communism and the Modern Chinese Consumer by Tom Doctoroff

What Chinese Want: Culture, Communism and the Modern Chinese Consumer



What Chinese Want: Culture, Communism and the Modern Chinese Consumer ebook download




What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff ebook
Format: pdf
Page: 272
Publisher: Palgrave Macmillan
ISBN: 023034030X, 9780230340305


His latest book, What Chinese Want, peers into the psyche of the Chinese consumer. Tags : agencies, China, JWT, marketing. In partnership with Le Monde and the International Herald Tribune. Every human being is Myth #3: China is a wealthy, modern country. What Chinese Want: Culture, Communism, And China's Modern Consumer is available at The Bookworm. Top ten myths about modern China and modern Chinese consumers by JWT's North Asia CEO, Tom Doctoroff. To illustrate this principle, I would like to highlight eight myths or misconceptions that abound regarding China today. The line comes from What Chinese Want: Culture, Communism and China's Modern Consumer, a new tome from Tom Doctoroff, chief executive of advertising agency JWT in Shanghai and the doyen of foreign marketers in China. €�Modern China loves cool Western imports, and you can't get much cooler than surfing.” According to Sheridan, a “Yes, China does not currently have much of a beach culture,” says Aguerre, “and consequently a very small surfing scene. Myth #1: China is a communist country. But it does have great waves, and after decades of working hard to make a living, just like other nations in that area of the world, many Chinese now have a disposable income to enjoy life more. Doctoroff is the author of What Chinese Want: Culture, Communism & the Modern Chinese Consumer. Although the Communist Party of China (CCP), with its 72 million members, remains firmly in power, the reality is that communism is no longer a unifying ideology. China today is essentially a consumer society. In 1967, as the United States sank into war in the jungles of Vietnam and China descended into the cataclysm of the Cultural Revolution, Chinese soldiers secretly fighting alongside the North Vietnamese also battled swarms of Showing remarkable foresight, Chinese Communist Party Chairman Mao Zedong amassed a secret team of top scientists with one mission: find a cure for malaria. He has a new book out called, “What Chinese Want: Culture, Communism and the Modern Chinese Consumer”. But the boom also has opened a new consumer market for bad drugs.